Speaking at eTail Asia 2016 at Marina Bay Sands, Singapore

This year again, I’m invited to speaking at one of the best Southeast Asia Ecommerce conference, eTail Asia 2016 at Marina Bay Sands. This time, I join a panel discussion  on the topic “Getting your mobile strategy right”. What initial steps must you take to ensure success? Another one, I am a moderator on the Country Clinic session called “Thailand: Asia’s booming market” – How can e-commerce companies pave their way into a retail heavy market?

I noted down some of the key ideas of the two sessions below for those who are interested to learn more on those topics.

eTail Asia 2016 Panel: Getting your mobile strategy right – What initial steps must you take to ensure success?

2nd March, 14.40 – 15.20

Moderator:
Jacqueline van den Ende, Founder & Managing Director, Lamudi Philippines (A Rocket Internet Company)

Panelists:

• Mukesh Agarwal, CEO, RevX
• Thanawat Malabuppha, CEO & Co-Founder, Priceza
• Prasanna Veeraswamy, Vice President of Product, HotelQuickly

Getting your mobile strategy right – What initial steps must you take to ensure success?

• How do you progress from being a mobile marketing channel to a revenue generating channel?
• What app modifications are needed for a more targeted mobile strategy?
• How can you ensure that your mobile will provide your customer with a dynamic experience
• How can you increase organic mobile app downloads?

• How do you progress from being a mobile marketing channel to a revenue generating channel?
  • Understand user behavior
    • limited space to show information
    • what to show / hide
    • limited number of items show
  • Fast load time – AMP / Instate Article
    • Google Speedtest
    • CDN
    • Optimize coding to have lower latency time – e.g. image lazy download
  • Compatibility
    • Thailand – Over 90% are Chrome / Safari / Android Browser
    • Indonesia – support Opera browser
      • #1 Chrome 40%
      • #2 UC Browser 19%
      • #3 Opera Mini 12%
• What app modifications are needed for a more targeted mobile strategy?
  • Personalization – Priceza App, we decided to use sign-up to use strategy.
    • learn from what use click
    • recommend the Category that match use test
    • push notification according to use preference
  • Barcode Scanning Feature
    • we plan to launch the POS ad
    • when the user scan the product
    • we learn from their behavior
• How can you ensure that your mobile will provide your customer with a dynamic experience
  • Hot Deals Everyday
    • Curated Hot Deals
    • Over 50% Discount
    • Update everyday
    • Limited time offers
  • Personalization
• How can you increase organic mobile app downloads?
  • ASO – Appstore Optimization: keyword, app icon, app description
  • Incentivize Downloads to boost-up the ranking to the Top10

eTail Asia 2016 Panel: Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?

Thailand: Asia’s booming market – How can e-commerce companies pave their way into a retail heavy market?

• What are the top trends in the market and how can you adapt your e-commerce strategy to them?
• How important is the first mover advantage in Thailand?
• Marketplaces vs. single vertical players: Which strategy is more successful?
• Social commerce: How can you tap into this promising trend in Thailand?

Moderator:

Thanawat Malabuppha, CEO & Co-Founder, Priceza

• CEO and Co-Founder of Priceza
• Built from scratch until serving over 10M users/month across 6 countries in SEA
• Raise funding from Japanese Investor, CAV in 2013
• Management Committee at Thai Ecommerce Association

Topic Intro:

• Population 67m
• Active Internet Users 54% from Total Pop
• Active Social Media Users 52% from Total Pop
  • TH has the 3rd largest FB population in the world (33m)
  • LINE 2nd biggest market is TH (33M users) >> 1.8bn stickers sent/day
• 150% Mobile Penetration
• 50% Smartphone penetration (#3 from SG/MY)

Panelists:

Pawoot Pongvitayapanu, Founder & Managing Director, Tarad.com

• Start your 1st internet biz in TH in 2000 TARAD.com
• Over 16 years of exp in EC in TH
• Raise fund from investors from Japan like Rakuten and OPT SEA
• President at Thai Commerce Association

Martin Toft Sørensen, Co-Founder & Managing Director, WearYouWant

• Founded in Thailand in 2011
  • WearYouWant is a fashion and beauty marketplace
  • offering a collection of 500 international and local brands
  • covering multiple categories including shoes, womenswear, menswear and beauty.
  • It currently has a listing of 14,000 products.
• Series B
  • In 2015, it raised an undisclosed Series B funding from the Japan-based digital fashion marketplace, Start Today
  • secured its final Series B round from Sebrina Holdings
• Series A
  • US$1.5 million Series A funding in 2014 from Digital Media Partners, OPT SEA, IMJ Investment Partners and Julien Chalté, one of WearYouWant’s co-founders

Minh Bui, Southeast Asia e-commerce Marketer, EcomEye

• SEA Ecommerce avid explorer
• Columnist in many SEA tech news portal
• Interview MatahariMall’s CEO Hadi Wenas e27
• Thailand eCommerce space from the eyes of local entrepreneurs e27 – See more at: http://ecomeye.com/about/#sthash.DPSrFOGk.dpuf